Today’s episode flashes back to one of Franchise Euphoria’s first interviews nearly five years ago with American author and speaker, Michael Gerber. Gerber is the author of “The E-Myth Revisited” and five other E-Myth books concerning small business and entrepreneurship. Gerber believes that awakened entrepreneurs seek a path that has, at its core, a higher, more inspiring meaning than just making money, selling a product, or seizing market share. According to him, a new entrepreneur is a trailblazer seeking to transform lives in all areas – from designing a small business, building it, launching it and growing it. We hope you enjoy revisiting some of these timeless principles in one of Josh’s favorite interviews he’s had the pleasure to record.
[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!
[1:01] For today’s episode, Josh will be flashing back to one of his early interviews about five years ago with Michael Gerber, a business guru and author who shares some insightful words that franchisors and franchisees alike can benefit from hearing from.
[2:47] The flashback begins with Josh welcoming Michael Gerber to Franchise Euphoria.
[6:17] Gerber takes a moment to reflect on his start in the business world, in which he claims he had no background or prior knowledge of. It involved a meeting with a friend’s client (“Bob” for purposes of the story), with whom he helped identify that selling is a system and that every business needs to sell in order to grow.
[9:09] Gerber claims that one of the biggest mistakes that businessmen make is going out and hiring somebody that has experience in selling.
[14:01] Gerber theorizes that if you were to survey a large population of working Americans, you would find that most people hate their job and are not passionate. But all of those people are likely not truly creative, innovative individuals.
[20:20] Entrepreneurs might be born with the passion, desire, and creativity it takes to dream, but Gerber shares that we aren’t born with the skills to do so.
[27:34] Young people can so easily get pulled out of the dreamer lifestyle, but the problem is that they’re spending time looking around, but they’re not actually searching.
[33:19] Gerber assesses that until you awaken the entrepreneur from within, you will be disappointed no matter what you do.
[37:18] As Gerber began to work with franchises, he quickly learned that franchisees were essentially buying puzzles, putting the pieces together, and followed the plan. He rescued them from their business to awaken their inner entrepreneur.
[41:54] Gerber suggests that no franchisee should ever truly be an entrepreneur because they will go in and start changing and innovating the system when the point is to stick to the principles laid out by the franchisor.
[42:47] He goes on to say the perfect franchisee is an incredibly skilled manager that has fine-tuned abilities to run a well-mapped out system.
[47:16] Thanks for listening, and please, reach out to Josh anytime through email at firstname.lastname@example.org. If you enjoyed this interview, please leave us a review on iTunes.
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