Bob Burg: How To Win People Over, Develop New Prospects & Create Happy Customers

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What a tremendous opportunity to interview Bob Burg, Mr. Go-Giver himself!  Bob is a sought-after speaker at corporate conventions and for entrepreneurial events. He regularly addresses audiences ranging in size from 50 to 16,000. Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the heart and imagination of his readers.

He believes his new book, Adversaries into Allies: Win People Over Without Manipulation or Coercion is by far his most important work yet.

Burg talks about five simple principles that if utilized propertly can help you create Ultimate Influence.

Listen to hear him explain these five principles:

  • Control your own emotions
  • Understand the clash of belief systems
  • Acknowledge their ego
  • Set the proper frame
  • Communicate with tact and empathy

Check out Bob Burg’s new book: Adversaries into Allies






To learn more about Bob Burg  please go to

So tell me, do you think you have what it takes to create ultimate influence?

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About the author, Josh

Josh Brown is a franchise and entrepreneurial attorney that helps buyers, owners, and expansion-minded businesses find success through franchising. When not working on his two businesses, you can find him on the golf course or spending time with his wife and three beautiful daughters.

1 Comment

  1. […] Did you love this interview? Check out Bob’s first interview on Franchise Euphoria here. […]

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