Inger Ellen Nicolaisen is a self-made entrepreneur from humble beginnings. Raised in a small Norwegian town by an alcoholic father, she became a mother at the age of 15. The responsibility of having a child pushed her to develop her business skills. In 1984 she founded Nikita Hair, with her first hair salon in Norway. Nikita has now grown to become one of the leading hair and beauty companies in Europe with 150 salons and over 1000 employees.
[0:59] Josh introduces today’s guest, Inger Ellen Nicholaisen, the founder and CEO of Nikita Hair Salons.
[2:21] Josh welcomes Inger to Franchise Euphoria.
[2:44] Inger starts off the episode by telling the story of her upbringing and how she got into the hair business.
[5:38] Inger reflects on a quote by Henry Ford that has helped her through some of the challenges she faced early on in life.
[6:31] When Inger opened her first hair salon, they were so popular that she set a goal for herself to open five salons which she accomplished after seven years.
[7:39] Once Inger achieved her goal of five salons, she made a new goal to get to 50. Now, Nikita Hair has grown to 150 salons.
[8:38] Inger feels that one of the reasons Nikita Hair has been so successful is due to her ability to listen to both the employees and the clients to implement the changes they want. This has led her to establish her official seven steps to success.
[9:52] The goal of Nikita Hair is to make the client twice as nice and twice as confident.
[10:48] Inger poses that oftentimes people don’t care about what you know until they know how much you care.
[15:13] Inger’s family is very involved in the Nikita business, specifically eight of her children and also her ex-husband.
[16:58] Nikita Hair is just starting their franchising endeavors in the United States with several locations coming soon in Florida, Ohio, and possibly Texas.
[18:25] Some of the advantages to being a Nikita franchisee include low startup costs, reasonable royalty fees, and revenue on the Eleni and Chris product line through online sales.
[21:20] If you want to learn more about Nikita Hair, you can visit their website or any of their social media accounts which are listed below.
[21:51] Thanks for listening, and please, reach out to Josh anytime through email at firstname.lastname@example.org. If you enjoyed this interview, please leave us a review on iTunes.
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