From a Burger Restaurant to a Franchise with Matt Frey

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This week on Franchise Euphoria, I am doing a throwback to one of my favorite episodes where I had the opportunity to interview Matt Frey. Matt and his wife Rachel are the founders and owners of the wildly successful Bub’s Burgers & Ice Cream, home of the Big Ugly Burger™. We discuss the process that they went through from opening their first restaurant, to opening more locations, and the decision to convert to a franchise model. Key business practices such as branding, employee education, and systemizing are also central topics in this interview!

Among other things, I love Matt’s passion for what he does, and his mission to help inspire, train, and grow his employees so they can learn, advance & benefit in big ways!

For more information on Bub’s franchise opportunities or just to reach out and say hello, call Matt at 317-727-3371 or email him at:

So tell me, what was your biggest takeaway from this interview?

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About the author, Josh

Josh Brown is a franchise and entrepreneurial attorney that helps buyers, owners, and expansion-minded businesses find success through franchising. When not working on his two businesses, you can find him on the golf course or spending time with his wife and three beautiful daughters.

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