Capitalizing on your “Secret Sauce” with Danny Hodak

Danny Hodak headshot (square)

It was a trip across the world that sparked an idea that would soon become an NYC restaurant staple. Little did Danny Hodak know as he packed up his suitcase and boarded the plan to visit his wife’s native state of Israel that his life would change forever. As a self-proclaimed foodie, Hodak was overwhelmed by the quality of the cultural cuisine. It was while he was sitting in a restaurant in Palestine watching long boards filled with dough slide into a massive wood-fired oven and transform into perfect, fluffy breads that was then served straight from the Taboon to table, that he knew it was an experience and taste he needed to bring back home.


While abroad, he met renowned Israeli chef and international rising star, Efi Naon, and right then and there, he knew he had the perfect combination to make this dream a reality. The two came together to bring a new “Middleterranean” concept to New York –Taboon. Now known as one of the most recognizable and recently ranked one of the best restaurants in New York City, the duo created a fast-casual spin off of Taboon to appeal to the masses with the same authentic flavors—Taboonette


Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by, a leading resource in the franchise space. Head over to learn more!

[0:59] Josh introduces today’s guest, Danny Hodak. The creator of the middle-teranean franchise concept Taboonette which is based off of his original restaurant, Taboon, located in New York City.

[2:36] Josh welcomes Danny to Franchise Euphoria.

[3:11] Although Danny grew up in New York City surrounded by a brilliant food scene, it took him a trip to Israel to inspire him to create this food concept with his brother in law.

[5:20] Danny built the restaurant in 2004 and did so without any prior restaurant experience.

[7:10] What propelled Taboon into success was a review in the New York Times.

[8:12] Taboon pioneered the “middle-teranean” concept which is a fusion of middle eastern and Mediterranean cuisine. Danny has now trademarked the concept to make it exclusive to their business.

[9:33] Taboonette is a scaled-down version of Taboon, and the idea of making it a franchise concept appealed to Danny.

[12:03] Danny found that franchising Taboonette was more intense than creating the original Taboon location just based on the level of detail involved in the process.

[15:24] Danny credits his franchisor advisor with much of his success in being able to franchise his business. He strongly suggests having the proper team of people behind you throughout the process.

[16:41] In the end, Danny believes franchising is about the success of your franchisees, so backing them with as much support as possible is key.

[16:58] Taboonette is looking for franchisees who are passionate, have a strong attention to detail, some experience in the restaurant industry, and the ethics to stay involved in their community and give back.

[18:55] Taboonette plans to grow within their centric circle so they can properly service all of their locations at the outset.

[20:33] Danny explains that to franchise your business, you have to adapt a new mindset about your business in order to compact it into a turn-key model that is scalable.

[22:57] If you want to learn more about Taboonette, visit their website

[23:45] Thanks for listening, and please, reach out to Josh anytime through email at If you enjoyed this interview, please leave us a review on iTunes.


Mentioned in This Episode:

About the author, Josh

Josh Brown is a franchise and entrepreneurial attorney that helps buyers, owners, and expansion-minded businesses find success through franchising. When not working on his two businesses, you can find him on the golf course or spending time with his wife and three beautiful daughters.

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