Creating a Culture to Grow Your Franchise

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Key Takeaways:

[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to to learn more!

[1:01] Instead of an interview, today Josh is going to discuss the culture of a franchise and why it matters.

[2:04] Josh points the spotlight on Dutch Bros Coffee, an Oregon-based franchise system. In June 2016, Forbes wrote an article about this system that details their unique process of selling franchises to only those individuals who have worked at one of their locations for at least three years.

[4:13] It is important to distinguish in your own system the ways you can set yourself apart similar to the example set forth by Dutch Bros.

[5:31] One way to do this is by raising the ceiling of opportunity for your franchise system. There are so many systems out there that have a high-turnover rate. Finding incentives to secure your employees long-term is a great way to make any system thrive.

[6:45] Josh encourages you to take a step back from your business and just take a look at what’s going on. Talk to people and see if there are any missed opportunities for incentivizing your employees on how to enhance their experience at your business.

[7:31] As a reminder, Josh is not providing an endorsement of Dutch Bros Coffee and has not reviewed anything about their business other than what he’s ready online.

[8:15] Chances are, your business is already in a competitive market space, so you have to look for ways to set yourself apart. One easy way to do this is culture augmentation.

[8:54] Instead of being so tied to the numbers of your business, think of what kind of culture you’re cultivating for your team and think through what opportunities you are providing them with.

[9:30] If you create an environment that creates opportunities for others, it will in turn create more opportunities for you and your franchise business.

[9:48] Thanks for listening, and please, reach out to Josh anytime through email at If you enjoyed this interview, please leave us a review on iTunes.


Mentioned in This Episode:

About the author, Josh

Josh Brown is a franchise and entrepreneurial attorney that helps buyers, owners, and expansion-minded businesses find success through franchising. When not working on his two businesses, you can find him on the golf course or spending time with his wife and three beautiful daughters.

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