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Balancing Growth While Maintaining Your System with Melissa Chordock of AKT

Melissa Chordock is the President of AKT and is a seasoned operator with a demonstrated history of success in Brand Strategy Development and Execution in the health/wellness and fitness industries. She has 6 years of experience in Boutique Fitness Franchising, 15 years history in Retail Management and is passionate about growing and developing strong and supportive teams. Melissa is passionate about health and wellness and is a firm believer in the power of movement and mindfulness.

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by, a leading resource in the franchise space. Head over to learn more!

[0:59] Josh introduces today’s guest, Melissa Chordock, the President of AKT.

[2:47] Josh welcomes Melissa to Franchise Euphoria.

[3:13] Melissa shares how she got her start in the boutique fitness industry and how she came into the opportunity with AKT.

[6:22] Melissa explains that Xponential Fitness is a parent company for eight fitness concepts, including AKT, that are all based in Irvine, California.

[7:08] The AKT brand is unique because its one of the only fitness franchises that focuses on dance-based movement.

[10:10] Melissa shares what traits the ideal AKT franchisee partner has.

[14:16] Many of the current AKT franchisees are multi-unit owners, so they have a pretty clear vision of the future when their next locations will be opening.

[17:20] Melissa explains why she considers the AKT model semi-absentee and what needs to happen for franchise owners to follow that model.

[21:13] Melissa describes what the experience of visiting an AKT studio is like.

[24:34] Before COVID-19 really set in, AKT already had a digital component to their business, so they had an advantage when adapting to the studio shut downs that subsequently took place.

[28:34] If you want to learn more about AKT, visit their website listed below.

[29:04] Thanks for listening, and please, reach out to Josh anytime through email at If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

About the author, Josh

Josh Brown is a franchise and entrepreneurial attorney that helps buyers, owners, and expansion-minded businesses find success through franchising. When not working on his two businesses, you can find him on the golf course or spending time with his wife and three beautiful daughters.

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