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Exploring the Psychology of Entrepreneurship with Tra Williams

Tra Williams has sat at the helm of two international franchise brands and is a sought-after consultant specializing in startup culture, entrepreneurship, and economic development. He has published or been quoted in more than 50 articles featured in Bloomberg, Forbes, Financial Markets World, as well as dozens of other print and online publications. Tra speaks and writes about how to reverse the decline of American entrepreneurship. He is on a mission: To Rescue 1 Million Entrepreneurs from Traditional Employment. Please visit for more information.

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by, a leading resource in the franchise space. Head over to learn more!

[0:59] Josh introduces today’s guest, Tra Williams, a speaker and author specializing in entrepreneurship.

[2:16] Josh welcomes Tra to Franchise Euphoria.

[3:19] Tra shares how he stumbled into franchising in his early 20s and what led him to his opportunities today.

[7:24] Tra gives his perspective on the impact and consequences of COVID-19 specifically with entrepreneurs.

[12:32] Josh recounts how once he experienced entrepreneurship, he felt like it would be very difficult to go back to just being an employee.

[15:12] Tra explains a few methods to help new entrepreneurs overcome the barriers, both mental and physical, that come with transitioning from an employee to an entrepreneur.

[20:18] Tra runs through the habits of average Americans in which common resources are deployed and wasted.

[22:28] Tra explains the difference between destroying your life and deconstructing it to make room for something more meaningful.

[23:33] In Tra’s opinion, the best first actionable step into entrepreneurship is to set small, attainable goals to build momentum.

[25:09] If you want to learn more about Tra or his new book, Boss Brain, visit his website listed below.

[26:34] Thanks for listening, and please, reach out to Josh anytime through email at If you enjoyed this interview, please leave us a review on Apple Podcasts.

Mentioned in This Episode:

About the author, Josh

Josh Brown is a franchise and entrepreneurial attorney that helps buyers, owners, and expansion-minded businesses find success through franchising. When not working on his two businesses, you can find him on the golf course or spending time with his wife and three beautiful daughters.

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