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Franchising for Solopreneurs with William Edmundson of Office Evolution


William Edmundson has launched, scaled and led brands with top-line revenue ranging from $12M to $3.3B including Hampton Inns, Cambria Suites, Embassy Suites, and Abby Executives Suites. William is currently the COO of Office Evolution and currently serves as the Treasurer of the Global Workspace Association Board and has held board positions in hospitality travel and community organizations.

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by, a leading resource in the franchise space. Head over to learn more!

[0:59] Josh makes a quick announcement before today’s episode to share that for the time being with the coronavirus situation, Josh will be posting an additional episode on Thursdays to talk about things business owners can think about and do in these uncertain times.

[2:33] Josh introduces today’s guest, William Edmundson, the COO of Office Evolution.

[3:45] Josh welcomes William to Franchise Euphoria.

[4:31] Williams shares his history in franchising starting from when he was in college through now with his role at Office Evolution.

[6:44] There are a number of reasons why coworking spaces have become so popular with a variety of business professionals in recent years.

[9:03] Office Evolution has partnered with Cushman Wakefield to assist their franchisees with selecting space to lease out and ultimately run their business.

[9:58] The ultimate tenants of Office Evolution tend to be solopreneurs, such as an attorney, financial planner, therapist, etc.

[13:01] There are a few items that help make the Office Evolution brand so that each location has a signature feel which is based on choices of paint colors, furnishings, décor, and more.

[13:50] As an Office Evolution member, you have access to any Office Evolution location with a personal key fob, so if you are working in one city one day, but another the next, you can move around.

[15:16] A key differentiator for Office Evolution as a franchise is their “suburban model.”

[16:50] Every Office Evolution location has a single employee which is someone who sits at the reception desk at the front of the building.

[19:26] One unique service Office Evolution offers to its tenants is a call center which is based in Salt Lake City but manages calls for all of their clients.

[20:25] The typical Office Evolution franchisee is someone who has a day job looking for a side job that essentially runs itself once the business is up and running or an investor who is looking to set up multiple locations.

[25:08] If you want to learn more about Office Evolution, visit their website listed below.

[25:53] Thanks for listening, and please, reach out to Josh anytime through email at If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:


About the author, Josh

Josh Brown is a franchise and entrepreneurial attorney that helps buyers, owners, and expansion-minded businesses find success through franchising. When not working on his two businesses, you can find him on the golf course or spending time with his wife and three beautiful daughters.

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