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Franchising Your Hobby Business with Jami Stigliano of DivaDance

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by, a leading resource in the franchise space. Head over to learn more!

[0:59] Josh introduces today’s guest, Jami Stigliano, who Josh had a chance to interview at the 2020 IFA Convention last month.

[1:50] Josh welcomes Jami to Franchise Euphoria.

[2:07] Jami is the founder and CEO of DivaDance, a dance choreography class franchise for adults.

[3:15] DivaDance is in 18 cities total and they have two company-owned units.

[3:26] In addition to doing classes, DivaDance offers party events that are popular for team building activities, bachelorette parties, etc.

[4:40] While DivaDance started as Jami’s side hustle, hobby business, she recognized that the business was scalable and learned about how she could turn it into a franchise.

[5:47] The first thing Jami decided to do when franchising was open another location so that she could better document the business.

[7:22] Who is the ideal franchisee for DivaDance?

[8:03] The foundation of DivaDance is a membership model.

[10:37] Originally, Jami envisioned DivaDance as a side business, but with the success the business has had, she’s realized the opportunity is best suited for someone who can dedicate all of their time to growing their unit.

[12:02] If you want to learn more about DivaDance, visit their website listed below.

[12:40] Thanks for listening, and please, reach out to Josh anytime through email at If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

About the author, Josh

Josh Brown is a franchise and entrepreneurial attorney that helps buyers, owners, and expansion-minded businesses find success through franchising. When not working on his two businesses, you can find him on the golf course or spending time with his wife and three beautiful daughters.

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