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Finding the Demand to Fuel Your Franchise with Lou DeFrancisco of StretchLab

Lou DeFrancisco is the President of StretchLab, a boutique wellness franchise that offers one-on-one assisted stretching and group stretch sessions. He has been in the fitness industry for more than 15 years in various sales, marketing, operations & senior leadership roles. Prior to StretchLab, he was President of a boutique fitness franchise that he helped…

Identifying and Growing Your Niche with Peter Hans of Discovery Map

Peter Hans started his career as a commercial banker based in Boston. He traveled around New England and studied at night for his MBA at Babson College. When he received his degree, he moved to Zurich, Switzerland, and became an investment banker. He lived there for six years and later London for six more. During…

Fine Tuning Before You Franchise with Amy Reed of Woofies

Amy Reed is Co-Founder and Co-Owner of Woofie’s, LLC, Woofie’s Mobile Pet Spa, LLC and Woofie’s Pet Ventures, LLC, all based in Ashburn, Va. Woofie’s is a new franchise that is the first to offer the combined services of personalized pet sitting, dog walking and mobile pet spa. Prior to Woofie’s, Amy Reed had over…

How “Going Viral” Can Propel Your Franchise with Kevin Hsu of Pokeworks

Kevin Hsu, CMO and co-founder of Pokéworks, is an innovative leader with years of sales and marketing experience. Kevin oversees the marketing activities and social media innovation of Pokeworks. In 2016, Pokéworks introduced the sushi burrito to the world through a viral video, establishing the brand as pioneers in the industry and sparking a social…

Aligning Your Business Objectives with Your Personal Goals with Jordan Gross

Jordan Gross is a Northwestern and Kellogg School of Management graduate, a two-time startup founder, a TEDx speaker, and a #1 best-selling author. His upcoming book, The Journey to Cloud Nine, provides a new approach to the personal development world by using fictional storytelling to reveal some of life’s most meaningful principles. Jordan has been…

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