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Shaping the Growth of Your Franchise with Brant Wilson of TBC Corporation and TBC Franchise Group

Brant Wilson is the EVP of TBC Corporation and President & COO of TBC Franchise Group. Brant joined TBC Corporation in November 2013 as Senior Vice President, TBC Franchise Group. Before joining TBC, Mr. Wilson was with H&R Block, where he spent eight years in increasing positions of management with his last assignment as Vice President of Acquisitions and Franchise Development. Prior to H&R Block, he was with Sprint Corporation, and ASAP Automation, Inc. He began his career as a Commissioned Officer with the United States Army. Brant holds an MBA from Kellogg School of Business, Northwestern University, a Master of Science from the University of Phoenix, and a Bachelor of Science from the United States Military Academy.

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by, a leading resource in the franchise space. Head over to learn more!

[0:59] Josh introduces today’s guest, Brant Wilson, the Executive Vice President of TBC Corporation and the President and COO of TBC Franchise Group.

[2:08] Josh welcomes Brant to Franchise Euphoria.

[2:50] Brant shares a bit about his history beginning with some military experience which led him to the franchising industry.

[6:29] Josh notes that many individuals who serve in the military do end up in leadership roles in the franchising industry.

[11:38] After working for HR Block for 8 years, Brant decided to make the transition over to TBC Corp.

[13:36] Josh comments that one of the biggest challenges franchisors have is making sure the sales process matches up with ideal franchisee candidates.

[17:51] One of the biggest factors in choosing franchisee candidates in Brant’s opinion is analyzing their “why”.

[21:19] Brant explains that the Midas franchise is 100% franchised, meaning there are no corporate owned locations.

[28:33] In Brant’s opinion, having name brand recognition helps with TBC Franchise Group’s success, but in the end, everything comes down to service and trust.

[33:41] If you want to learn more about TBC Corporation or TBC Franchise Group, check out the list of websites below.

[40:39] Thanks for listening, and please, reach out to Josh anytime through email at If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

About the author, Josh

Josh Brown is a franchise and entrepreneurial attorney that helps buyers, owners, and expansion-minded businesses find success through franchising. When not working on his two businesses, you can find him on the golf course or spending time with his wife and three beautiful daughters.

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