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Understanding the Power of a Franchise with Terry Ogburn of Ogburn’s Business Solutions

Terry Ogburn is the owner and Lead Business Coach of Ogburn’s Business Solutions. His proprietary coaching system and personal devotion to the development of others has contributed to the success of hundreds of small to large business ventures. Terry began his business career in 1979 when he invested his last $118.42 to start an air conditioning service business. 10 years later he developed his own business success program based on his experience and the teachings of his favorite business books. Terry successfully sold his air conditioning service business and was later asked to join UniGlobe Active Travel as a Director of Operations to boost individual store performance.

In 1994 he became a founding team member of EXA Travel International and took on the role of Director of Training & Development and within two years the company grew to 11 regional offices, with over 2000 franchisees and went public in late 1996. Following the success of EXA, Terry embarked on a series of successful relationships involving turning around performance with corporations as: Radio Shack MetroCall Paging, AT&T Wireless, and Century 21 Real Estate. In December 2005, Terry chose to return to his true passion helping Independent Entrepreneurs and Small Business Owners plan, launch and develop their businesses.

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by, a leading resource in the franchise space. Head over to learn more!

[0:59] Josh introduces today’s guest, Terry Ogburn, the owner of Ogburn’s Business Solutions.

[2:55] Josh welcomes Terry to Franchise Euphoria.

[3:32] Terry shares about his business history and what led him to the franchising industry.

[4:09] Terry recommends for anyone interested in franchising to read the E-Myth Revisited by Michael Gerber.  

[6:26] In two and a half years, Terry took his start up travel franchise company and sold it for $5 million.

[9:22] One of the early lessons Terry learned was that you can sell a company much faster by switching from mass marketing to direct marketing.

[13:43] For Terry, it makes sense to build franchises together in a pocket, because that’s where your strength comes from.

[15:09] Terry shares that the secret to franchising is segmenting your market and then focusing on it.

[16:24] Four things Terry shares are required for successful franchises are commitment, putting community involvement, goal-driven decisions, and visualization.

[18:50] Ogburn’s Business Solutions offers a 12-week plan to help franchisors shape their business and get the proper systems in place to succeed.

[23:01] Terry reflects on a time when he worked at Radio Shack and taught a lesson to a younger customer.

[27:50] Terry is sharing a special offer that if you reach out to him on his website, he’ll give you an hour-long coaching session for free.

[31:16] If you want to learn more about Ogburn’s Business Solutions, visit their website listed below.

[31:44] Thanks for listening, and please, reach out to Josh anytime through email at If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

About the author, Josh

Josh Brown is a franchise and entrepreneurial attorney that helps buyers, owners, and expansion-minded businesses find success through franchising. When not working on his two businesses, you can find him on the golf course or spending time with his wife and three beautiful daughters.

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