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Why Franchising a Business is Not Turnkey with Angela Cote at the 2020 IFA Conference

Angela Cote is a Franchise Growth Catalyst, speaker and podcaster who helps franchisors with growth. Her expertise comes from growing up in the family business which she helped grow to almost 500 franchised locations over the years. Angela uses her F3 approach, meaning her background on the FRANCHISOR side of the relationship, her perspective from having been a multi-unit FRANCHISEE for 18 years, and her experience in the FIELD supporting franchisees for many years. Her main areas of focus include improving franchisors’ efforts to attract qualified franchisees, improving franchisee engagement and performance, helping early franchisors navigate the steps to strategic franchise growth.

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by, a leading resource in the franchise space. Head over to learn more!

[0:59] Josh introduces today’s guest, Angela Cote, who he had a chance to speak with while he was at the 2020 International Franchise Association Conference. Angela is a self-proclaimed Franchise Growth Catalyst and has experience as both a franchisee and franchisor.

[1:59] Josh welcomes Angela to Franchise Euphoria and she opens with a brief overview of her experience with franchising.

[4:06] Angela uses her F3 Advantage: a franchisee background, franchisor perspective, and field experience, and uses it to help early stage franchisors.

[5:44] In Angela’s opinion, not enough people are aware of why franchising your business too quickly is a huge problem.

[7:47] Angela has seen many people who are very good with their own business, but struggle with transitioning to the business of franchising.

[9:46] Angela follows a very thorough checklist when assisting emerging franchisors which covers topics from unit economics to covering FDD basics.

[12:13] The help doesn’t stop once Angela’s clients get their business franchised – she assists them getting started as well.

[13:39] Angela shares a bit about her own podcast where she answers the most common questions she gets asked about franchising.

[15:36] If you want to learn more about Angela Cote, visit her website listed below.

[16:07] Thanks for listening, and please, reach out to Josh anytime through email at If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

About the author, Josh

Josh Brown is a franchise and entrepreneurial attorney that helps buyers, owners, and expansion-minded businesses find success through franchising. When not working on his two businesses, you can find him on the golf course or spending time with his wife and three beautiful daughters.

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