Finding the Demand to Fuel Your Franchise with Lou DeFrancisco of StretchLab

Lou DeFrancisco headshot

Lou DeFrancisco is the President of StretchLab, a boutique wellness franchise that offers one-on-one assisted stretching and group stretch sessions. He has been in the fitness industry for more than 15 years in various sales, marketing, operations & senior leadership roles. Prior to StretchLab, he was President of a boutique fitness franchise that he helped grow to over 100 locations nationwide.


Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by, a leading resource in the franchise space. Head over to learn more!

[0:59] Josh introduces today’s guest, Lou DeFrancisco, the President of StretchLab.

[1:59] Josh welcomes Lou to Franchise Euphoria.

[2:12] Lou gives an overview of the StretchLab concept, which offers one-on-one assisted stretching sessions.

[3:38] StretchLab was started in Los Angeles in 2015.

[4:40] In November 2017, Xponential Fitness purchased the rights to StretchLab becoming their parent coming. Xponential Fitness owns a variety of other boutique fitness brands that are considered sister companies to StretchLab.

[7:24] While other fitness brands have reached out to have StretchLab come into their facility to be a business within a business, they’ve decided they want to remain their own separate concept for the time being.

[16;01] StretchLab currently has about 70 franchisees which covers roughly 180 territories.

[17:30] Lou describes the ideal StretchLab franchisee as someone who is passionate, wants to follow a proven system, and is a leader.

[29:07] By the end of this year, StretchLab expects to open between 90 and 100 locations across the country.

[30:11] If you want to learn more about StretchLab, you can visit

[30:59] Thanks for listening, and please, reach out to Josh anytime through email at If you enjoyed this interview, please leave us a review on iTunes.


Mentioned in This Episode:

About the author, Josh

Josh Brown is a franchise and entrepreneurial attorney that helps buyers, owners, and expansion-minded businesses find success through franchising. When not working on his two businesses, you can find him on the golf course or spending time with his wife and three beautiful daughters.

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