Fine Tuning Before You Franchise with Amy Reed of Woofies

Amy Reed headshot

Amy Reed is Co-Founder and Co-Owner of Woofie’s, LLC, Woofie’s Mobile Pet Spa, LLC and Woofie’s Pet Ventures, LLC, all based in Ashburn, Va. Woofie’s is a new franchise that is the first to offer the combined services of personalized pet sitting, dog walking and mobile pet spa. Prior to Woofie’s, Amy Reed had over 10 years of experience in Marketing, Sales, and Sales Training with a successful track record in high-tech start-up companies and large carrier organizations.


Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by, a leading resource in the franchise space. Head over to learn more!

[0:59] Josh introduces today’s guest, Amy Reed, the co-founder and co-owner of the Woofies franchise.

[2:27] Josh welcomes Amy to Franchise Euphoria.

[2:59] Amy tells the story of how she got into this unique industry fifteen years ago.

[5:16] Amy remembers that initially people couldn’t believe that she was leaving her six-figure salary job to “go walk dogs” but she explains that people just didn’t understand the need for this type of service like they do now since it was such an unsaturated market.

[8:03] To kickstart their business, Amy and her partner started with really traditional marketing – putting an ad her local media and going door to door to pitch their business.

[11:16] Amy reflects on the degree of trust that is necessary for hiring personnel for your business. She admits it was hard to release control in the beginning, but she realized it was a necessity to see the growth they wanted.

[12:35] While Amy tells us she always had franchising in the back of her mind as an option for the business, they recognized the benefit of fine tuning their business before they took that step.

[16:05] Reflecting over the last fifteen years, Amy details the changes in the industry that have come about due to developments in technologies and demand.

[20:37] For Amy, the ideal Woofies franchisee is first and foremost somebody who loves animals. Beyond that, you need to have a business foundation, be able to multi-task, and know how to build a great team.

[22:37] Woofies owner-operators will need to purchase a mobile grooming van, and while it isn’t required to have a local office, it is recommended.

[25:05] If you want to learn more about the Woofies franchise, visit

[25:35] Thanks for listening, and please, reach out to Josh anytime through email at If you enjoyed this interview, please leave us a review on iTunes.


Mentioned in This Episode:

About the author, Josh

Josh Brown is a franchise and entrepreneurial attorney that helps buyers, owners, and expansion-minded businesses find success through franchising. When not working on his two businesses, you can find him on the golf course or spending time with his wife and three beautiful daughters.

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