Charles Bonfiglio is the president and CEO of Tint World®, an award-winning franchised provider of automotive, residential, commercial and marine window tinting and security film services. With Automotive Styling Centers™ in the U.S. and abroad, each location houses profit centers, ranging from in-store accessory installations, to off-site sales and installation of residential, commercial and marine window tinting and security films.
[0:59] Josh introduces today’s guest, Charles Bonfiglio, the president and CEO of Tint World.
[1:58] Josh welcomes Charles to Franchise Euphoria.
[2:21] Charles starts the interview by telling the audience about Tint World, which is an automotive after-market accessories and styling company and how he got involved with the business.
[6:34] Charles made the decision to purchase the real estate tied to his Meineke locations which Josh points out is a great way to preserve a secondary asset in case something goes wrong with the franchise.
[8:47] Over the years, Charles owned several Meineke franchises and sold them over the course of a few decades. He sold his last location when Tint World had about 30 locations in 2014.
[9:52] Charles was actually not the creator of the Tint World franchise. When he first moved to Florida, somebody had already created the concept, and while he anticipated they would be a competitor at some point, he ended up partnering up with him to franchise.
[11:51] Tint World became a franchise in 2007. As of today, they have 71 stores, several of which are outside of the US.
[12:54] Tint World provides its franchisees with a system, a platform that will take care of heavy lifting, branding, marketing, support, among a plethora of other things.
[14:38] When Charles was making the Tint World franchise, he crafted it with all the features he would want himself if he was a franchisee. These benefits maximize the potential for franchisee success.
[16:18] Tint World just released an e-commerce platform where franchisees can sell their products online.
[18:41] Charles finds that having the “franchisee mentality” is the best way to run a franchise system; equipping them with the right tools and support is key for success.
[20:14] In addition to being someone who likes automobiles, a good Tint World franchisee is someone who likes working with customers and has the ability to maintain a growth mindset.
[22:18] One of the biggest challenges Charles has faced as a franchisor has been setting and achieving goals for their average store sales and continually pushing the boundaries to get their sales even higher.
[24:23] If you want to learn more about Tint World, visit www.TintWorld.com or you can find them on social media.
[24:45] Thanks for listening, and please, reach out to Josh anytime through email at firstname.lastname@example.org. If you enjoyed this interview, please leave us a review on iTunes.
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