Taking a Qualitative Approach to Your Franchise System with Jeff Bevis

Jeff Bevis headshot

With a business career spanning 38 years, including 35 years in franchise and entrepreneurial environments, FirstLight Home Care CEO and founder Jeff Bevis has a unique and aggressive perspective for what it takes to build successful franchise systems. FirstLight is an innovative offering for non-medical in-home care and expanded to over 250 markets in 33 states in just seven years.


Key Takeaways:

[0:22] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com to learn more!

[1:00] Today’s guest is Jeff Bevis, the founder and CEO of FirstLight Home Care, a non-medical in home care franchise system.

[2:17] Josh welcomes Jeff to Franchise Euphoria.

[2:56] Jeff’s involvement with franchising goes back 35 years and has included involvement with six different franchise systems.

[4:38] After years of discussing going into business together, Jeff and his son ultimately landed on a non-medical in-home care model after being customers of businesses of those types and not being satisfied with the service they received.

[6:42] When Jeff and his son began franchising, they had no corporate team to start, which led them to be very focused on client satisfaction from day one.

[8:24] One of the unique aspects of FirstLight is their client to caregiver matching program that ensures a quality pairing is made for the care each customer receives.

[9:43] It wasn’t until a year and a half in that they decided to add in any additional corporate team members.

[10:47] Although FirstLight was developed in the Midwest, their first franchise locations were in Florida in Nebraska. They have always looked to find the right people who are a good fit for the business, and to them that was more important than having their candidates be within a certain radius.

[14:31] For FirstLight, they find the right people who are interested in becoming part of the franchise first and then check with their software that confirms whether their demographic is a good fit for their model to ensure the quality of their franchisees.

[15:33] FirstLight was the first company in the industry to become totally web-based.

[17:01] A common misconception in their industry is that to be a franchisee, you have to have background in the healthcare industry. You don’t. FirstLight looks for franchisees with strong communication, presentation, and management skills.

[18:33] One of the biggest challenges FirstLight faced as a growing franchise system is keeping up with the demand of the industry while not cutting corners to maintain quality.

[20:18] In regard to the marketing side of any franchise, Jeff suggests jumping in with both feet first from the get-go.

[21:57] If you have any questions relating to the franchisor or franchisee sides of FirstLight, feel free to email Jeff at JBevis@FirstLightHomeCare.com.

[22:20] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.


Mentioned in This Episode:







About the author, Josh

Josh Brown is a franchise and entrepreneurial attorney that helps buyers, owners, and expansion-minded businesses find success through franchising. When not working on his two businesses, you can find him on the golf course or spending time with his wife and three beautiful daughters.

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