Josh Elledge is the Chief Executive Angel at SavingsAngel.com and helps consumers get discounts and upgrades on everything through his syndicated newspaper column with 1.1 million readers and on TV in 75 cities. He’s been in the media more than 2000 times. Josh now turns digital entrepreneurs into media celebrities at upendPR.com.
[0:17] Introduction to Franchise Euphoria and goals for 2018.
[1:20] This season is dedicated to helping those that are seeking to turn their businesses into a franchise and do it well.
[2:57] Kicking off this season with an interview with Josh Elledge who has worked with me to develop a product to help early-stage franchisors grow their brand through targeted PR, marketing, and branding in specific and targeted geographic locations.
[7:00] What I get asked more than anything else, how do I expand and grow my franchise system in a stabilized and strategic way?
[8:35] It is more difficult to get your first five franchise locations than any others. It’s not just about getting people in these locations, but the right people there.
[10:45] How do we improve the decision-making process for potential franchisees and ultimately overcome the fear of the unknown as a franchisor?
[14:25] If you’re serious about getting ready for franchise growth, here’s what you need to start doing immediately to improve your odds for success.
[15:55] If you want to attract quality, you have to be quality yourself.
[19:13] Why reaching out to the media is crucial and why spamming everyone you know is ineffective.
[24:32] The first step for any franchisor is to grow and dominate within your own 100 mile radius before going beyond.
[25:47] One of the quickest ways to kill your franchise system is to overleverage yourself and get the wrong people in your system.
[28:45] The Franchise 5 is about giving a voice and opportunity in reaching their dreams and doing it in a way that’s authentic to them by building upon their strengths and vision for their company.
[29:48] If your website hasn’t been updated in the past three years by a professional, it’s time for a change.
[33:01] What would I find if I did a Google search for the name of your company? No results are a red flag.
[34:12] The two most critical business-to-business social media platforms are LinkedIn and Twitter.
[38:07] One of the biggest surprises that franchisors find when franchising their business is that your role as the owner will inevitably change.
[39:37] How to get started with the Franchise 5 program, and why it may or may not be the right choice for your business.
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