Alejandra Font is the Co-Founder of The Camp Transformation Center. She has over 11 years of experience in the health and fitness industry and has a deep passion for transforming people’s lives through health and fitness. Within the past 8 years Alejandra has led a team in opening over 100 Camp locations nationally and in Mexico with her prime focus being in developing teams, sales and staff mentoring. She has a Bachelors Degree in Sociology, has competed in 4 NPC Bodybuilding competitions, where she has placed consistently placed between 1st-2nd place.
[0:59] Josh introduces today’s guest, Alejandra Font, the co-founder of The Camp Transformation Center franchise.
[2:03] Josh welcomes Alejandra to Franchise Euphoria.
[2:31] Alejandra tells the story of what led her to her fitness journey and subsequently to starting the Camp Transformation Center concept.
[6:50] Alejandra finds that while their concept has transformed over the years, they’re still learning things every day that makes their business more effective. However, what really started capturing the attention of their clients was their 40-day, 22-pound challenge.
[9:40] What made their challenge effective was putting a monetary incentive behind it; offering a refund if you were able to achieve your goal effectively motivated The Camp Transformation Center clientele, but what they found was that most people refused the refund at the end of the program and wanted to stay involved.
[13:14] 100% of The Camp Transformation Center franchisees have either been clients of the program or previous employees. While this demonstrates that their franchisees really believe in the program, they’ve also all been through the program themselves so they can identify better with the clients.
[14:45] The Camp Transformation Center concept is a hybrid between driving results and giving an experience.
[16:30] In retrospect, Alejandra surmises that it would have potentially been simpler to go straight into franchising rather than use a licensing model which is what they had initially used to sell their concept to people who were interested.
[19:30] The Camp Transformation Center’s five-year plan is to have 500 locations up and running.
[20:40] Thanks for listening, and please, reach out to Josh anytime through email at firstname.lastname@example.org. If you enjoyed this interview, please leave us a review on Apple Podcasts.
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